Why Do Startups Fail

Why Do Startups Fail

Why Do Startups Fail?

Startups are a driving force in the economy, fostering innovation and creating new opportunities. However, the road to success is fraught with challenges, and unfortunately, many startups do not make it. Understanding why startups fail is crucial for entrepreneurs to navigate these pitfalls and increase their chances of success.

 Startling Statistics of Startup Failures

  • High Failure Rate: A staggering 90% of startups fail, with around 20% failing in their first year​​.
  • Venture-Backed Startups: The failure rate among venture-backed startups is slightly lower but still significant at 75%​​.
  • Long-Term Survival: Only a third of startups survive for ten years​​.
  • Sector-Specific Rates: For example, cryptocurrency and digital healthcare startups have some of the highest failure rates, at 95% and 98%, respectively​​.
  • Industry Trends: The failure rates vary by industry, with the Information industry experiencing the highest failure rate​​.

Core Reasons Behind Startup Failures

1) Marketing Problems (56%)

A lack of product-market fit is cited as the primary reason for failure in marketing. Many startups struggle to identify and reach their target audience effectively or fail to communicate the value proposition of their products or services​​.

2) Team Problems (18%)

Startups often face challenges due to lack of domain knowledge, marketing expertise, technical skills, or business acumen. Internal friction, lack of motivation, and availability issues within the team also contribute significantly to failures​​.

3) Financial Issues (16%)

While more than half of the startups did not have a proper budget, financial problems, interestingly, were not the leading cause of failure. This suggests that while capital is essential, it’s not the only determinant of success​​.

4) Technical Problems (6%)

Over-investment in expensive technology before validating market assumptions can lead to failure. However, technical issues are not among the top reasons for startup failures​​.

5) Operations Problems (2%) and Legal Problems (2%)

Operational issues are less common in software startups but may be more significant in startups dealing with physical products. Legal problems are overestimated and rarely the main cause of failure​​.

Industry-Specific Challenges

  • Agtech & New Food: Introducing new technologies to a mature, traditional industry with few early adopters is a significant challenge.
  • Blockchain: The volatile and speculative nature of the coin market and unfamiliarity with the technology are major hurdles.
  • AI, Big Data, & Analytics: The infancy of AI technology and the difficulty in finding economically viable applications quickly.
  • Advanced Manufacturing & Robotics: Robotics startups face an extremely high technical challenge, with an estimated failure rate of 99%​​.


The path to startup success is complex and nuanced. While financial backing and innovative ideas are crucial, they are not sufficient on their own. A deep understanding of the market, a cohesive team, a solid business plan, and the ability to pivot and adapt are equally important. Aspiring entrepreneurs should learn from these statistics and reasons for failure to better navigate the startup landscape. Choosing a sector should be dictated by expertise and not just industry trends, as success often hinges on a deep understanding of the specific field and its unique challenges​​.

Partner – Purple Ventures Management Consultants LLP Director, Purple Concierge Services Private Limited Member –Dasra, India’s leading strategic philanthropy foundation Chairman, Entrepreneurship Development Group, YBF, a Bombay Chamber of Commerce initiative Member of the Board of Governors, Universal Business School, Karjat Sub ComiteeMember, GarwareClub House Advisor / Mentor – Purple Ventures is a pioneering startup consulting firm and incubator dedicated to transforming innovative ideas into successful businesses. Our comprehensive consulting services encompass financial, strategic, marketing, and information technology domains, tailoring solutions to each unique entrepreneurial venture. As part of the Purple Ventures, he is also currently a board member / honorary board member / advisor / mentor to various listed and non listed companies in India and internationally. He is also a guest faculty at various business schools across India especially to educate on entrepreneurship, management consultancy and discuss various case studies in detail. Prior to starting Purple Ventures, he was with the Investment Banking/ Mergers and Acquisitions Department at Bank of America Merrill Lynch, previously known as DSP Merrill Lynch Ltd, India’s leading investment bank. During his tenure, he was involved in raising and executing over USD 8.0 bn through various capital market/M&A deals, with some of the largest deals in Indian history including the India’s largest add on offering of ICICI Bank for USD 4.95 bn equity offering. He has a Bachelors and Masters in commerce from University of Mumbai, Masters in Business Administration from Jamnalal Bajaj Institute of management studies and is also a graduate of the prestigious Wharton Business School’s Executive Program on Investment Banking, I have been mentoring various for profit and not for profit entrepreneurs and leaders since 2011 and decided to use this experience to make a larger social impact by leveraging social media platforms. I mentor entrepreneur’s every Saturday between 3 – 6 pm near Marine Drive, Mumbai India on Pro Bono Basis

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